Data protection declaration
Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.
Server log files
You can use our websites without submitting personal data. Every time you access our website, user data is transmitted by your internet browser and stored in protocol files (server log files). This stored data includes e.g. name of the site called up, date and time of the request, amount of data transferred and the provider making the request. This data serves exclusively to ensure smooth operation of our website and to improve our offering. It is not possible to assign this data to a particular person.
When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the withdrawal. Your customer account will then be deleted.
Collection, processing, and use of personal data in orders
When you submit an order, we only collect and use your personal data where this is necessary for the fulfilment and handling of your requests. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent the conclusion of any contract. The processing will occur on the basis of art. 6 (1) lit. b GDPR and is required for the fulfilment of a contract with you. We will not forward your data to third parties without your explicit consent. This only excludes our service partners which we require in order to handle the contractual relationship or service providers we use to process an order. Along with the recipients named in the clauses of this data protection declaration, these may be recipients in the following categories: Shipping providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers and dropshipping dealers. We will comply strictly with legal requirements in every case. The scope of data transmission is restricted to a minimum.
All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=en_GB
Processing is carried out on the basis of § 15 (3) TMG (Telemedia Act) as well as art. 6 (1) lit. f GDPR due to our justified interest in the purposes above.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Use of Google Analytics
Use of the remarketing or “similar target groups” function by Google Inc.
Use of Google Adwords conversion tracking
Our website uses the online marketing programme “Google AdWords”, including conversion tracking. Google conversion tracking is a service operated by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google AdWords customer receives a separate cookie. Therefore, it is not possible to track cookies relating to the websites of AdWords customers. The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with which could be used to personally identify users. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in targeted marketing and analysis of the effectiveness and efficiency of this marketing.
You will find more information as well as Google’s data protection declaration at: https://www.google.de/policies/privacy/
Use of Facebook remarketing
Our website uses the remarketing function “Custom Audiences” by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”).This function serves to address the visitor to the website with interest-related advertising on the social network Facebook. We have implemented Facebook’s remarketing tag on our website for this purpose. This tag sets up a direct connection to Facebook’s servers when you visit our website. This informs the Facebook server which of our web pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook you will then be shown personalised, interest-related Facebook ads. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in the above purpose.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation.
Use of Facebook plug-ins
This Internet site uses plug-ins of the social network facebook.com operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
Whenever you display one of our Internet pages that hosts a Facebook plug-in you will be linked to the Facebook servers, a message is sent to your browser, and the plug-in is run on the Internet page. This is telling the Facebook server which of our pages you have visited. Assuming you are logged on to your Facebook member account while running the Facebook plug-in, Facebook will allocate the information to your personal Facebook user account. Further information collected and allocated by Facebook is the use of plug-in functions (like clicking on the Like button or posting a comment). To prevent this data collection and allocation, you must log off your Facebook user account before running the plug-in.
If you do not wish Facebook to collect and directly allocate the above information to your Facebook profile, you will either have to log off from Facebook before visiting our site or run a "Facebook blocker" which stops the Facebook plug-ins from running on our pages.
Using the Google “+1” button
On these webpages, the “+1” button of the social network Google Plus of Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA, (hereafter referred to as “Google”) is used. If you invoke a webpage of our Internet presence, which is provided with the “+1” button, a link is established with the Google servers in the USA, and the button is displayed on the Internet page through a notification to your browser. Here, your IP address as well as the information, as to which of our Internet sites you have visited, is forwarded to the Google server. This is independent of whether you have registered with or are logged in on Google Plus. Data is transferred even in case of users who are not registered or logged in on these sites. The “+1” button is not used to record your visits on the Internet. When displaying a “+1” button, Google does not permanently log your browser history and also does not analyse your visit to a page with “+1” button in another manner. Google saves the data of your visit for about two weeks for system maintenance and troubleshooting purposes. However, this data is not structured as per the individual profiles, user names or URLs, and is also not forwarded to us.
Moreover, if you are a member of Google Plus, and if your are logged in on Google Plus during the period in which you use the plugin, the information collected about your website visit is linked to your Google Plus Account and disclosed to other users. Even in case of interactions, which are possible with various Google plugins, the corresponding information about you is collected and transmitted to Google and stored there. For an overview of the different types of Google plugins, log on to:
If you have made your profile publically accessible in the Google Plus settings, your “+1” can be superimposed by Google as information together with your profile names and your photo in Google services, e.g. in search results or in your Google profile, or at other places on websites and advertisements on the Internet. If you do not want Google to allocate the collected information directly to your Google Plus profile, you must first log out of Google Plus before visiting our site.
Other information about the collection and usage of the data by Google, about your relevant rights and options for protecting your privacy can be found in the Data Protection information of Google: www.google.com/intl/de/+/policy/+1button.html.
You have an option to prevent downloading Google plugins by installing corresponding add-ons in your browser.
Using Twitter plugins
The functions of the Twitter service are integrated on our website.
Twitter is a social media portal of the company Twitter Inc.,795 Folsom St., Suite 600, San Francisco, CA 94107, (USA).
We use Twitter plugins. If you invoke a corresponding website that has such a plugin, the data is exchanged with the Twitter servers located in the USA.
Even in case of interactions, which are possible with various Twitter plugins, the corresponding information about you is collected and transmitted to Twitter and stored there.
Moreover, if you are a member of Twitter, and if your are logged in on Twitter during the period in which you use the plugin, the information collected about your website visit is linked to your Twitter account and disclosed to other users.
If you do not wish that Twitter links and combines the information with the data of your Twitter account, you must log out from Twitter before visiting our website.
Log on to https://twitter.com/privacy for more information on the collection and use of data through Twitter.
Using Pinterest plugins
On these webpages, plugins of the social network, Pinterest, are used, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest").
You can view the different logos which contain the plugin (e.g. “Pin-it-Button” or the “P″-button), at the following link: http://business.pinterest.com/pin-it-button/
If you invoke a corresponding website of our Internet presence, which contains such a plugin, a link between your computer and the servers of Pinterest is established, and the plugin is displayed on the Internet page through a notification to your browser. Here, your IP addresses as well as the information, as to which of our webpages you have visited, is transmitted to the Pinterest server in the USA. This is irrespective of whether you are registered with or logged in on Pinterest. Data is transferred even in case of users who are not registered or logged in on these sites.
Moreover, if you are a member of Pinterest, and if you are logged in on Pinterest during the period in which you use the plugin, the information collected about your website visit is linked to your Pinterest account and disclosed to other users. Even in case of interactions, which are possible with various Pinterest plugins, the corresponding information about you is collected and transmitted to Pinterest and stored there.
If you do not wish that Pinterest links and combines the information with the data of your Pinterest account, you must log out from Pinterest before visiting our website.
Log on to https://policy.pinterest.com/en/privacy-policy for more information on the collection and use of data through Pinterest.
Using Instagram plug-ins
These websites use the plug-in from online service provider Instagram, which is provided by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram").
If you access pages on our website that contain this plug-in, this will generate a connection to the Instagram server and indicate the plug-in on the site by means of message in your browser. Information such as your IP address and which websites you have visited is transmitted to the Instagram server.
If you are logged into Instagram, Instagram will assign this information to your personal user account. When using the plug-in functions (e.g. clicking the “Instagram” button”) this information is also assigned to your Instagram account, which you can only prevent by logging out prior to using the plug-in.
If you do not want Instagram to directly add the information collected to your Instagram account, you must either log out of Instagram prior to visiting our site or use an add-on or the script blocker “NoScript” (noscript.net) to block the Instagram plug-in loading on our websites.
Duration of storage
After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have agreed to further processing and use.
Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) GDPR.
Contact us at any time. Our contact details can be found in our imprint.
Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed legally.
last update: 25.04.2018